Employer Marketing

Sprague Gibbons has always had a specialism in recruitment communications, dating back to the heady days of RAA Sprague Gibbons, when it wasn't uncommon for clients to ask for a half-page ad in the Sunday Times at an eye-watering cost of £52,000.

Nowadays, not surprisingly, it's pretty much all digital. The initial obsession with low cost or free jobsites has passed, and now the challenge is to create an effective strategy for a role, set of roles, or for a company overall.

It might be a simple matter of identifying the right media – which can still encompass on and offline platforms – and writing killer copy that sells the opportunity.

More often than not, clients come to us when they have a tricky brief. A Health Trust that needs to attract more nurses to move to their area and work them, for example; or a law firm that needs more qualified lawyers in a specialist area; an executive search firm looking for a NED with particular experience; or an IT firm with a shortage of niche programming talent.

We do love a challenge. Our solutions can involve anything from a brand rethink to creating positive messaging around their core proposition; to creating a campaign microsite with or without ATS; to highly targeted social, online or mobile ad campaigns.

Occasionally, it can even involve a cheeky printed ad – because in some print media, where the readership is still high, a traditional ad in amongst good content stands out better than a listing ad in amongst hundreds of others on a busy jobs listings site.

And don't laugh, but some of us are old enough to remember radio ad campaigns, bus ads, and outdoor campaigns, and sometimes that's just what the recruitment challenge demands.

Most importantly, though, our talented, highly experienced team works hard to give all of our – large and small – clients a truly responsive and collaborative service, which is why some of our clients have been with us since the very beginning.

Our recruitment clients include:

Collaborate with the LR team on a wide range of projects encompassing strategy and delivery on topic including EVP, employer branding, careers website, internal comms for recruiters, blogs & content, design and social graphics, recruitment marketing.

Great Western Hospital NHS Foundation Trust

Most recently we have devised, designed and run a multi-channel recruitment campaign for nurses encompassing Facebook, Google, programmatic, job boards, buses and total rewriting of their careers website. The campaign is currently being extended across all hiring channels.

It’s not often you can talk about a relationship of 15 years plus, but our extremely high service levels, deft media buying and friendly personalities have enabled us to work with this fabulous, purpose-driven, employee-owned search firm mean we continue to place over 300 ads per year on their behalf.

From values-driven jobs descriptions designed to reduce the work required by recruiters whilst improving candidate ‘fit’, to a fully branded and bespoke suite of comms material for candidates and recruiters, we loved interviewing line managers from across Europe.

We support this incredibly well respected and boutique search firm with every aspect of their comms strategy.

Sprague Gibbons headline sponsors with Alder King for Break the Cycle 2024

We’re very proud to announce that we will be headline sponsors of this year’s Break the Cycle charity cycling event, alongside our friends and clients, Alder King Property Consultants.